GetItMade was a platform to support crowdfunding for innovators. It was developed in 2010 in a couple of months. It proposed batch production, selling before, no loss of IP, serve the long tail & niche markets.
It was built in Pharo and based on the Pier CMS with the Magritte meta model and Seaside 3.0, JQuery UI. Pier gave a competitive advantage for building it: It supports restful url handling, user permissioning and management, add-ons (blog, twitter, tag-cloud, search), consistent way for add-ons to access the model.